Santiago Tribiani

Santiago is Head of UX at Making Sense. Among his many passions, surfing stands out the most. He defines himself as a 360º UX Specialist, who also understands about design and coding UI websites. He is a curious person characterized by always being at the forefront of new technologies.

The synaptic bridge connecting the old and the new is Why

Here's how we deeply understand the motivations behind the ideas, and how these guide us to build successful products.

Business Design

Santiago Tribiani October 15, 2020

Understanding Your Company’s UX Maturity Level

Are the principles of good UX embedded into the very core of your company culture? If not, it's time to become a “UX mature” company.

UX

Santiago Tribiani July 8, 2020

From Envisioning to Development: Dive Into Our New Discovery Process

A place where ideas are shaped and converted into mind-blowing products. Learn about how we can help you with your product development journey.

Business

Santiago Tribiani April 22, 2020

Design Thinking: Is it a Process or a Culture?

Should we spread Design Thinking beyond the boundaries of the design world? Here, our Head of UX shows how the values of Design Thinking can...

Company Culture

Santiago Tribiani October 2, 2019

Why Product Designers Should Care About Inclusive Design

Designing for all is a tough thing, but creating products considering minorities contributes to building a more inclusive world. Here's why we strive to design...

UX

Santiago Tribiani September 4, 2019

4 Ground Rules That Will Upgrade Your Remote Design Collaboration

The design process has never been without its challenges and obstacles. But now that remote teams are becoming the norm, there’s a whole new dimension...

Design UX

Santiago Tribiani May 30, 2019

The Growing Importance of Powerful Storytelling

In this article, we’ll share the experience of relaunching Lander App and how powerful Storytelling can make a difference for your platform.

UX

Santiago Tribiani August 1, 2018

A Look Inside the Discovery Process for MedTech

The Discovery Phase is a creative process where ideas come to life. Here, we take a look inside the procedure where an idea was transformed...

Development UX

Santiago Tribiani July 5, 2018

Our First Meetup Experience in San Francisco

We recently organized our first UX Meetup as part of our expansion in the Bay Area. Learn about the professionals who were part of this...

Event

Santiago Tribiani August 30, 2017

The Philosophy behind our UX Process

In this post I will share our UX design process, methods, deliverables produced by our UX Designers and what aspects we take into consideration. This...

UX

Santiago Tribiani April 5, 2017

The discovery process: Our UX approach

How can UX define the product scope? What should we analyze, in order to create a suitable solution and plan accordingly? Learn more in this...

UX

Santiago Tribiani August 10, 2016

How to incorporate empathy into UX design

Being empathetic toward potential users and the experience they may have with the application, can help the UX team create the best product possible.

UX

Santiago Tribiani February 12, 2016

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