Natalia Martinez Lopez

Natalia is Market Developer at Making Sense. PR professional and a devoted fan of technology, dancing and travelling.

Case Review and Tips on How to Be a More Customer-Centric Company

Here, Natalia shows why if you are working on a new product you must go outside your engineering office to collect data and other perspectives.

Development

Natalia Martinez Lopez January 29, 2020

November’s Meetup Recap: Everyone Has Lots to Say About Design Thinking

Experts from Spotify, Intuit, and Autodesk answer questions and talk about what’s on their mind lately - which gave us a lot of insight on...

Event UX

Natalia Martinez Lopez November 14, 2019

How To Achieve Better Outcomes Connecting UX With the Business Strategy

Here's what UX pros from the most well-known companies had to say about the challenges they are facing in the field, how to overcome them...

UX

Natalia Martinez Lopez August 14, 2019

Why UX Design Is A Decisive Business Tool

Here’s what UX pros from some of the biggest names in the U.S had to say about evangelizing UX, the role of designers in strategy,...

Event

Natalia Martinez Lopez June 13, 2019

How is UX Design Connected to the Overall Business Strategy

Our latest Meetup brought together UX pros from Apple, Linkedin, Evernote and DONECOMPANY. Here’s what they had to say about the role of UX in...

Event

Natalia Martinez Lopez April 16, 2019

9 Ground Rules for Outsourcing Software Development

If you’re planning on outsourcing your tech work, here’s a set of ground rules to keep you safe.

Outsourcing

Natalia Martinez Lopez March 7, 2019

How Agile and Long-Term Planning go Hand-in-Hand

Just because you work in an Agile environment, does not mean that you won’t benefit from long-term product planning, too.

Development

Natalia Martinez Lopez January 9, 2019

Meet Jose: A Passion for Soccer Translates to a Passion for Life and Work

Jose is Project Manager and he built his career on a foundation of smart choices that allowed him to take a passion for soccer and...

Company Culture

Natalia Martinez Lopez December 5, 2018

Product Manager & Project Manager: The Dynamic Between Both Roles

These two tech jobs sound so similar it’s hard for some people to know the difference. But inside tech circles, they two roles are definitely...

Development

Natalia Martinez Lopez September 13, 2018

How to Build Culture and Effectively Integrate a Remote Team

In this article, our team of PMs shares how to build great communication, and develop a positive company culture, when working with a distributed or...

Company Culture

Natalia Martinez Lopez July 25, 2018

Meet Betiana: Head of QA and Business Analysis

She began her career as a software developer 20 years ago and since then has found a variety of exciting opportunities in technology. Now she's...

Company Culture

Natalia Martinez Lopez June 27, 2018

Meet Bernadette, Our New VP of Enterprise Sales & Solutions

Bernadette joins our Palo Alto office and will be responsible for the development of new business opportunities while helping scale our service delivery.

Company Culture

Natalia Martinez Lopez June 6, 2018

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