Fernando Florez

Fernando is currently Making Sense Chief Revenue Officer. He is also a sax player and jazz lover. Find him on Twitter and LinkedIn!

Technology trends for 2022 and why you shouldn’t run after them

A recap of what happened this year in tech, where the mid-market stands, and how to correctly assess what tech is worth adopting. Also, we...

Business Digital Transformation

Fernando Florez December 9, 2021

Balancing modernization and innovation in mid-sized companies

Having a technology roadmap is a must for every company that wants to stay competitive.

Business

Fernando Florez August 19, 2021

Crisis & opportunity: Mid-size tech firms up for grabs during Covid-19

M&A deals significantly increased during 2020, which allowed mid-size companies to consolidate their market positions.

Business

Fernando Florez May 13, 2021

Businesses need strong partnerships to thrive

Having strong partnerships is vital to success in this changing market that demands rapid and accelerated action.

Business

Fernando Florez February 3, 2021

How companies can stay innovative

Many times, the lack of innovation is a common problem for companies, and this has widely known consequences. Here is our take on how innovation...

Business Company Culture

Fernando Florez October 8, 2020

Learn fast and iterate: why your product journey should start with an MVP

A highly competitive market requires to move fast and in a cost-effective way. Here is why starting with an MVP is crucial for businesses.

Business

Fernando Florez September 2, 2020

Digital Transformation And The Importance of Embracing Change

Coronavirus's outbreak is hitting the business world and especially affecting traditional business models. Let's embrace digital transformation and shape a new world.

Business

Fernando Florez May 6, 2020

The 3 Golden Rules of Modernization

How are you dealing with modernization? Here are some guiding principles to help you create a blueprint for success as you edge closer to a...

Development

Fernando Florez December 19, 2018

Why Your Digital Transformation Journey Should Never Really End

Digital Transformation is a process. Even the world’s top adopters never consider the process complete and are constantly on the lookout for better ways to...

Business

Fernando Florez September 5, 2018

How Blockchain is Disrupting 3 Long-Existing Industries

Blockchain is growing up fast, and way beyond Bitcoin. It seems that every industry could use the technology, but here’s where we see the most...

Innovation

Fernando Florez May 23, 2018

Notes From Our Latest Meetup: How to Scale After the MVP

With a dream panel and a great group of attendees, Making Sense Meetup #3 tackles scalability after the lunch of your Minimum Viable Product.

Event

Fernando Florez April 24, 2018

Three Common MVP Mistakes To Avoid

The Minimum Viable Product is one of the most-often confused concepts in development. Here’s what you should know so you don’t make the three most...

Development

Fernando Florez February 1, 2018

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