I’ve always been a curious person, and one question (one of many) I’ve always asked myself is this:
If two websites/apps provide the exact same product, why would people choose one over the other? What are the factors that make users leave or stay on a website/app?
After some thoughts, a few possible answers come to my mind, such as advertising, branding value, context, past experiences, history, etc. But I also thought of a key factor which is not really being taken into consideration as it should be: The experience of the users and how we can use this to generate engagement with the product or service.
There are a lot of feelings and emotions that users experience between the moment they enter a website (or however you want to apply this example, such as a store) and the actual engagement with the product.
Let’s take an example. Imagine a person enters a clothing store that’s hard to find because it’s at the end of an alley. The products are not visible enough, the seller is not providing the necessary information or putting enough effort into the sale, the store aesthetics are ugly and their payment method is only cash.
Would you visit a store like that again? Probably not because of the bad experience you suffered. Well, the same thing happens with websites or apps. If a website doesn’t provide enough information (it doesn’t necessarily need to be text because graphics and animations also communicate), if you can’t easily find the product or information that you are looking for, or if the checkout process of an e-commerce is not easy to complete because of a lazy design, we, as users, will certainly abandon the website and will try to find another one that creates a better experience for us and satisfies all of our needs and emotions. We, as users, don’t want to get frustrated at any point, we want to be comfortable from the moment we enter until the moment we leave a website.
Good UX takes into consideration the user as experience, and how the user is experimenting with the product or service. This information is then used to create the best possible product or service.This is why I always recommend having a UX designer from the beginning when creating a new product or if you want to implement a new feature into an existing product/service, I can guarantee that good UX makes the difference between websites making $100 and $10,000 monthly. And if you don’t believe it, you may want to read an example of how UX can affect a product:
The 300 Million Button
To avoid this kind of money-loss we should create designs centered on users and let the user be the main priority, because if users are happy with our service/product, money comes as a result of a good experience by the users.
If you’re an entrepreneur you may really want to take a serious look at how your users are experimenting with your product/service. Then, you may benefit from that feedback to improve UX and create an even better product.
You will be competitive if you focus on satisfying user needs before desires. Clients goals will be accomplished as a result. In other words, think in terms of the user, and then in terms of your goals.