A recent survey of the top 100 commercial retail sites looked at the kinds of pages offered to smart phone users found that there was only a one in five chance of serving them mobile content. What Brian Klais of Pure Oxygen Labs found was that there is growing invisible web of mobile content that’s going undiscovered by mobile users. As it was disclosed earlier this year by Google, 79 percent of largest internet advertisers do not have mobile-optimized sites. Visiting such sites has a negative effect on the company’s brand in the minds of mobile users who are increasing using their mobile devices for searches.
Today’s consumers are looking for direct means, i.e. short-cuts, to the content which they are searching for. Yet, while this content specifically for the mobile users may exist, it often has not been exposed where it is easily accessible. Often this mobile formatted content is too deep to be index by search engines. It is vital then to recognize that your company’s main desktop pages are the entry points to your mobile content and that this content has to be optimized for accessibility through services such as QR (Quick Response) codes, key word searches, social networking, e-mail and text messaging.
Let us at Common Sense help you with optimizing your sites mobile accessibility. Contact us to find out more.