Via a great Mashable post, Morgan Stanley analysts share their vision of the future of web… and it is mobile. Here is the press release about the report.
“The mobile wealth creation/destruction cycle is in its earliest stages. The proliferation of better devices and the availability of better data coverage are two trends driving growth; having better services and smaller, cheaper devices has led to a huge explosion in mobile technology that far outpaces the growth of any other computing cycle.”
A few more interesting points:
- The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within five years.
- Five IP-based products / services are growing / converging and providing the underpinnings for dramatic growth in mobile Internet usage – 3G adoption + social networking + video + VoIP + impressive mobile devices.
- Apple + Facebook platforms serving to raise the bar for how users connect / communicate – their respective ramps in user and developer engagement may be unprecedented.
- Social network use has eqlipsed email use… more people have social network accounts than email.
- Video accounts for 69% of mobile data traffic.
- The average iPhone user only spends 45% of his on-device time making voice calls.
- Apple and Android platforms are gaining in the mobile OS market, while Windows Mobile, RIM and Palm decline.
- The overlap between mobile users and social web users continues to grow; more and more users are accessing the social web from a mobile device.
- Real-time technology and location-based services are expected to drive mobile retail.
- Online ad sales are growing, but virtual goods, premium content and other models are big business, especially for the mobile web.
- Facebook is the single largest repository for user-generated content such as pics, videos, links and comments.