New forms of doing business. The user is on the spot.
The product failure rates hover around 40% depending on the industry. That means billions of dollars are lost annually. The causes can be summed up in a straightforward reason. Want to know which one?
Positive leadership in QA teams: the keys to moving from technique to art
Positive leadership is essential to achieve or exceed the expected results, add the maximum possible value to the project, and optimize customer satisfaction.
All of us are part of a great team, and we love working together. The posts under this section are the result of very collaborative work, we hope you enjoy them!
Maximizing Business Value with AI-Powered Testing
Discover how AI-based tools are enabling experts in Testing to increase operational efficiency, speed product delivery, and ultimately enhance businesses’ competitive advantage.
Unlocking Innovation with Design Thinking: A Problem-Solving Framework
Discover how your company can harness the power of Design Thinking to foster innovation, leverage the possibilities of technology, and ultimately reach both user needs and business goals.
Martin is UX/UI Designer at Making Sense. He is passionate about Design, Photography and Music. One of his best hobbies is playing the guitar in his band. Martin loves outdoor activities and is curious about visiting new places.
Leveraging Customer Feedback: Building Products that Truly Resonate
Learn why diving into customer feedback is critical to building innovative and purposeful products while achieving long-term business growth for your company.
Supporting Global Clients: Strengthening Ties in the Petcare Industry
I'm thrilled to share insights from our recent trip to France, where we met VetSource International— the largest and most trusted Home Delivery Provider for veterinarians.
All of us are part of a great team, and we love working together. The posts under this section are the result of very collaborative work, we hope you enjoy them!
AI Across the Product Development Lifecycle
Explore expert insights and key takeaways about the use of AI tools in the Product Development Lifecycle, as well as how Making Sense both leverages and complements AI to deliver top-tier results.
From Boom to Bloom: Discover what is a technology-driven company
Learn what defines a tech-driven company and what sets these businesses apart. Understand the advantages of becoming one, and how it influences a company’s valuation.
Valuation without borders: Mastering Quality Assurance like never before
Discover how to master effective integration of Shift Left Testing and DevOps to achieve the perfect symphony for borderless innovation and company valuation.
Sergio is COO at Making Sense. Born in the city of Balcarce, Sergio is a person who enjoys outdoor activities and archery is one of his favorite hobbies. Lover of wine, barbecue and father of two beautiful kids.
Soar to success: Uncover all there is to know about Digital Transformation
Examine how Private Equity investors leverage technology to drive digital
transformation initiatives within their portfolio companies: key questions, clear road maps, best results.
Healthcare reaches new heights: unparalleled advances & growth
Value creation options seem endless for any healthcare provider who wants to excel. Uncover the key secrets to stand out and make your business exceed all others. Falling behind is not an option.
Mariano is a seasoned and very creative project/product specialist with more than 10 years of experience in the software industry. He sees himself as a leader with a positive mindset for driving teams and products to succeed. He provides strategic advice and execution for middle-market companies and private equity firms portfolio in the path to create new value from technology enablement. He has the ability to materialize any business goal in a clear and feasible product roadmap.
The Power of Technology in Value Creation
Discover the potential of technology in value generation for mid-market and private equity like never before. Lead by embracing innovation, grasping tech trends & learning from a real case study.
Santiago is Head of UX at Making Sense. Among his many passions, surfing stands out the most.
He defines himself as a 360º UX Specialist, who also understands about design and coding UI websites.
He is a curious person characterized by always being at the forefront of new technologies.
Tech Maturity Framework: Unveiling Opportunities for Business Advancement
Unleash tech's full potential for increasing a company’s value through an effective assessment and enhancement of its technological ecosystem.