Making Sense at the 2013 SXSW Event

Cesar DOnofrio, CEO of Making Sense announced today that the company will be representing Argentina at the South by Southwest (SXSW) festival that will take place from March 8th to March 17th of 2013 in Austin, Texas.

In recent years the Argentine technology sector has grown considerably positioning the country as a leading one in this service offerings as well as innovation coming out from Latin America.

Making Sense is one of the leading IT companies in the Argentine tech sector currently outsourcing to the U.S. The company is strongly committed to raise market awareness of the Argentine software sector as an outsourcing destination, and to introduce Argentine software firms to potential customers in the U.S.

It is also a member of the Chamber of Software and IT Services Companies of Argentina (CESSI), a non profit organization that bring together IT companies dedicated to the production, development, commercialization and implementation of software in Argentina.

Together with other IT companies from Argentina, Making Sense was selected to participate in the event by the “Subsecretary of Investment Development and Commercial Promotion” and the “Exportar Foundation” (both part of the Ministry of Foreign Affairs and Cults), together with the MICA (National Direction of Cultural Industries).

The SXSW festival that has been taking place since 1987 in Austin, Texas promotes three big sectors: Music; Interactive (new technologies) and Cinema.

“It is a honour to represent Argentina in the SXSW event. The SXSW is an international event where companies have the opportunity make business alliances” said Cesar DOnofrio. “Although we have participated in this great event in previous years, this 2013 we will be presenting our most important digital marketing products Doppler ( an Email Marketing tool that allows you to create, send, analyze & optimize your Email Marketing campaigns in a very simple, fast and effective way and Lander ( that allows the creation of landing pages in minutes.”

About South by Southwest (SXSW) Festival

The festival will begin on March 8th with the “film festival” that will extend until March 16th together with the conferences and seminaries of the “interactive” sector that will end on March 12.

From March 10th to March 17th the trade show will take place and Argentina will have its own institutional stand of 36 m2 to be used to exhibit its products and plan future business meetings by the participating companies.

The trade show consists in a business fair of SXSW and during four days, different professionals from the three sectors (Music, Interactive and Cinema) will meet. It is important to mention that in 2012 over 60.000 ambassadors of 72 countries around the globe attended the event.

Leading professionals of the music industry, cinema and interactive industries will act as a melting pot in a same space, providing new business opportunities: producers, distributors, discographic stamps, studies, and universities, marketing agencies, festivals, associations, hardware and software producers, services companies, means of communication, among many others.

The pavilion will count with the coordination and assistance of the Argentine government officials, the Consulate of Argentina in Houston, and the National Secretary of Culture, including specialized personnel from the Exportar Foundation.