Tag Archives: mobile messaging
Mobile sites and texts aim Hispanics
As the Hispanic population grows in the US, one of the most challenging objectives for major advertisers is targeting customers who speak Spanish. As an article in today’s New York Times states, advertisers are using Español deliberately on Web sites, mobile sites and in texting campaigns. Ford, Best Buy, Coca-Cola and Papa John’s International, among [...]
Common Sense at Arroba de Oro Conference
We are happy to announce that Common Sense’s VP of Marketing and Strategy Charlie N. Browning will be presenting on Mobile Strategy at a large Latin American Internet Conference in early Sept. The annual Arroba de Oro contest and conference brings together the best in the Latin American Internet industry to a multi-day gathering in [...]
Mobile Marketing Webinar Success!
Yesterday Charlie N. Browning, VP of Marketing and Digital Strategy at Common Sense, presented Catching up with Mobile From Apps to Web and E-mail Webinar. The event was a great success and we were able to learn that: Mobile is growing faster than Internet did People spend more time browsing on their phone more than [...]
Unpresidented text messaging (SMS) Usage for Non-Profits
The recent terrible tradgedies in Haiti and the outpouring of global support to aid the victims was heartwarming, but there was an interesting happening for businesses too. Millions upon millions of everyday consumers used their mobile phones to donate to rescue, medical and recovery organizations. At $10 per message, mobile donations in January for Haiti [...]
