By Fernando Florez on 03|26|12
SXSW Interactive had more people, more things to do and more stuff to get excited about than ever this March. Not only was Bruce Springsteen playing to make 2012’s festival Boss. There was also Eric Reis, best-selling author of The Lean Startup , wowing us with his theories on the science of entrepreneurship. Games pioneer and Electronic Arts veteran Bing Gordon wooed us with his vision of how to ‘gamify’ business. And Seth Prebatsch, Chief Ninja at SCVNGR, won us with the news that The Payment Revolution is Coming. Of course all this is just the tip of the Austin iceberg. To find out exactly what the industry’s movers and shakers said and showed us, you need to get the whole low-down, read more in Lander Blog.
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